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About Us

helen & lucy


Proudly made in New Zealand, we are committed to making affordable high quality garments which transcends seasons, finished with pretty details, beautiful fabrics and flattering elegant lines. 

Bettie Monroe is the culmination of a lifelong passion for fashion and design for us and we are delighted to bring our unique brand of style to women everywhere. 


Our History


Bettie Monroe was created in 2003 by Lucy Yahel who originally sold her garments at Auckland's Aotea Square Markets. A new chapter for the label began when fellow market designer and close friend Helen Fraser joined in 2008 with a vision to take Bettie Monroe beyond the markets and into retail shops. Bettie Monroe's flagship boutique opened in Whangamata in 2008, followed by Mount Maunganui a year later. 2011 Auckland Boutique was opened and 2013 Cambridge Boutique opened. New Plymouth welcomed a shop in 2014 and relocated to a new location in 2016.  Pukekohe Boutique opened in 2015 and more recently the Christchurch Boutique opened in 2017. The busy business owners divide their time between their young families, the design room and their six boutiques. 

"Having quality time for work and for our children is such a balancing act, as every working mother knows. But the fulfillment of having a creative business and time for our children makes working so hard, worth it."  We offer a rewarding shopping experience with our beautifully decorated boutiques, professional stylists, selection of inspiring fashion and fantastic customer service. We are more than a clothing shop; we are a family made up of unique women from all walks of life, celebrating diversity and empowering women to feel confident and beautiful through their individual style. 

Each garment adds a touch of magic to your wardrobe with vibrant colours
and delightful prints. Much thought is given to the pattern-making process, designing clothing for different body shapes, where we celebrate the feminine silhouette. Over a decade in fashion creation, we evolve by listening and responding to customer feedback. The result is clothes that are powerfully feminine, unique and inspiring women to feel confident and happy.  Our clothes look and feel great, with versatility - high quality but not too precious. Customers love the handmade details and signature prints that make our collections distinctive. 

With new styles arriving weekly, fresh new designs are always in the air. Fabrics are often limited edition, so some boutiques carry exclusive prints. With an endless stream of ideas and captivating designs, come share our love of fashion, laughter, and life.